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Sr. PPC Specialist

RemoteToronto, Ontario, CanadaPPC

Job description

Jumpfactor Marketing is seeking an experienced Senior PPC Specialist with a track record of 7+ years in keyword-based PPC and search engine marketing (SEM). The ideal candidate will demonstrate advanced proficiency in crafting and executing advertising strategies across Facebook, LinkedIn, YouTube, and Google platforms, ensuring optimal return on investment for our online marketing initiatives.


WHO WE ARE:

Jumpfactor is an Award-winning 6-time Growth500 Fast-growing Agency in Canada. We are a dynamic, fast-paced, and integrated digital inbound marketing agency. We’re best suited for motivated self-starters. We specialize in B2B services and technology marketing.

If you are smart, and if you have the passion to learn, the creativity to explore, and the courage to add your voice to a constant and demanding conversation, Jumpfactor could be the ideal place for you to test yourself and be part of something great.


CORE VALUES:

  • Strategic: We think ahead and craft the path to success.

  • Passionate: Our enthusiasm drives exceptional results.

  • Tenacious: We overcome challenges with unwavering determination.

  • Keep Learning: Continuous growth powers our innovation.

  • Embrace Team: Together, we achieve more.

  • Integrity: Honesty and ethics guide our actions.


WHY EMPLOYEES LOVE JUMPFACTOR:

  • Very competitive compensation package.

  • 100% Remote work.

  • You will work with a very skilled international team.

  • Endless growth opportunities and career advancement.

  • Performance-based bonuses that recognize your impact.

  • Access to paid training, courses, events, and conferences.

  • Enjoy paid social events that foster team camaraderie.

  • Engage in weekly learning programs to stay ahead.

  • Harness state-of-the-art technologies and tools for excellence.


WHO YOU ARE:

  • 7+ years of experience in PPC Management

  • At least 2-3 years of experience managing a team of PPC experts

  • High proficiency in English communication (spoken and written)

  • Ability to work EST business hours (Monday - Friday 9:00 AM- 5:30 PM)

  • Proven experience as a PPC Manager along with Tag Manager and Retargeting

  • Experience in devising strategies and plans

  • Experience in data analysis and reporting

  • Strong experience handling B2B campaigns 

  • Experience in working with clients in the IT/Technology sector is a huge plus

  • Knowledge of SEO and digital marketing concepts


PPC SPECIALIST POSITION DETAILS

  • Manage and coordinate work for junior PPC team members

  • Ensure adherence to SOPs and processes for you and your PPC team

  • Participate in forming effective paid search strategies

  • Launch and optimize various PPC campaigns

  • Establish and manage retargeting

  • Oversee accounts on search platforms (e.g. Google AdWords, Bing)

  • Be involved in keyword selection and audience targeting

  • Monitor budget and adjust bids to gain better ROI

  • Track KPIs to assess performance and pinpoint issues

  • Produce reports for management (e.g. dashboards)

  • Write attractive and concise copy for adverts

  • Suggest and develop new campaigns across multiple channels

  • Maintain partnerships with PPC ad platforms and vendors

  • Find ways to reduce the risk of click fraud

  • Keep abreast of PPC and SEM trends


JOB TYPE:

  • Full-Time (40 hours per week, Monday to Friday, 9 am to 5:30 pm EST)

  • 100% Remote

Job requirements

  • 7+ years of experience in PPC Management

  • At least 2-3 years of experience managing a team of PPC experts

  • High proficiency in English communication (spoken and written)

  • Ability to work EST business hours (Monday - Friday 9:00 AM- 5:30 PM)

  • Proven experience as a PPC Manager along with Tag Manager and Retargeting

  • Experience in devising strategies and plans

  • Experience in data analysis and reporting

  • Strong experience handling B2B campaigns

  • Experience in working with clients in the IT/Technology sector is a huge plus

  • Knowledge of SEO and digital marketing concepts

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