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Email Marketing Automation & Nurture Specialist

RemoteToronto, Ontario, Canada

Job description

WHO WE ARE:

JumpFactor is an Award-winning 6-time Growth 500 Fastest Growing Agency in Canada, and we are currently in search of a detail-oriented and experienced Email Marketing & Automation Specialist to join our team. As a dynamic and fast-paced integrated digital inbound marketing agency specializing in B2B services and technology marketing, we value motivated self-starters who are passionate about driving growth and achieving results.


If you are smart, and if you have the passion to learn, the creativity to explore, and the courage to add your voice to a constant and demanding conversation, Jumpfactor could be the ideal place for you to test yourself and be part of something great.


CORE VALUES:

  • Strategic: We think ahead and craft the path to success.

  • Passionate: Our enthusiasm drives exceptional results.

  • Tenacious: We overcome challenges with unwavering determination.

  • Keep Learning: Continuous growth powers our innovation.

  • Embrace Team: Together, we achieve more.

  • Integrity: Honesty and ethics guide our actions.


WHY EMPLOYEES LOVE JUMPFACTOR:

  • Very competitive compensation package.

  • 100% Remote work.

  • You will work with a very skilled international team.

  • Endless growth opportunities and career advancement.

  • Performance-based bonuses that recognize your impact.

  • Access to paid training, courses, events, and conferences.

  • Enjoy paid social events that foster team camaraderie.

  • Engage in weekly learning programs to stay ahead.

  • Harness state-of-the-art technologies and tools for excellence.


QUALIFICATIONS:

  • Minimum 3+ years of hands-on experience in email marketing automation, showcasing proficiency in crafting impactful campaigns and automation sequences

  • 2+ years of hands-on experience in crafting compelling and engaging email marketing copy

  • Very comfortable with data export, manipulation, and migration, demonstrating skills in optimizing email processes.

  • Familiarity with email marketing strategies, segmentation, lead scoring, and driving conversion of MQLs and SQLs from email databases

  • Experience with GoHighLevel (GHL) is a bonus.

  • Understanding of lead management (MQL, SQL, etc.)

  • High level of tech savviness and software proficiency, adapting quickly to email marketing tools.

  • Experience building CTAs, landing pages, automation, and segmentation

  • Exceptional written and oral communication skills.

  • Strong organizational skills with meticulous attention to detail

  • Strong understanding of email best practices, subject lines, CTA,s and email copywriting

  • Must have demonstrated KPIs and results to speak about


RESPONSILBITES:

  • Develop and execute long-term thought leadership-based email nurturing campaignsCraft compelling CTAs, design effective landing pages, and seamlessly integrate forms, chat widgets, and other features to drive engagement and conversions in email campaigns.

  • Facilitate the migration of email setups, optimizing efficiency by including data and customizations.

  • Implement and optimize segmented nurture tracks with lead scoring, personalization 

  • Build comprehensive templates and automation using email, SMS workflows, conditional segmentation, etc.

  • Create multiple CTA templates for actions such as 'book a meeting' or 'get pricing' and design landing page templates for various purposes, replicating them as needed.

  • Set up custom CNAMEs and URLs for each client's landing page, providing a personalized online presence.

  • Manage email deliverability to ensure proper open rates and response rates

  • Migrate setups from one platform to another, including data and customizations.

  • Conduct comprehensive training sessions for the team, ensuring proficiency in both email marketing and related tools.

  • Document and build out all processes and systems so that the team can scale effectively


NEXT STEPS:

If you're excited about this opportunity and believe you're a strong fit, we invite you to apply. Successful candidates will undergo a series of short assessments and background checks to evaluate their potential further.

Job requirements

  • 1+ years experience in all features of GoHighLevel

  • Very comfortable with Data export, manipulation, and migration

  • 1+ years experience with the Activecampaign marketing platform

  • Ability to break down complex processes into understandable steps.

  • Experience building CTAs, landing pages, automations, segmentation

  • Familiarity with OUTBOUND marketing and their integration within GHL.

  • Experience in social media content management within GHL.

  • Understanding of lead management (MQL, SQL, etc.)

  • High level of tech savviness and software proficiency.

  • Exceptional written and oral communication skills.

  • Strong organizational skills with meticulous attention to detail.

  • 2+ years full-time experience working at an agency or inhouse

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